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Ease of Use Trumps Other Priorities When Selecting Tax Software…

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When selecting which online tax software to use, most consumers are looking for a product that will make the e-filing process as quick and easy as possible—even if it’s more expensive than other options, a new PCMag survey reveals.

The Why Axis Bug

In our survey of 2,000 American tax filers, conducted between Jan. 25 and Jan. 28 of this year, 32 percent said “ease of use/interface” is their top priority when selecting tax software. Twenty-four percent said price is their biggest concern, while 23 percent said accuracy is their top priority.

Ease of use was the main criteria for choosing tax software across all ages, with the exception of 18-to-24 year-olds, who prioritize price.

Whether an online tax service also has a brick and mortar presence doesn’t matter to most, we found. Just 8 percent said they prioritize services with physical stores. Interestingly, even fewer prioritize “comprehensiveness” and “customer service/tech support” at 6 percent and 5 percent, respectively. Another 2 percent said they have “other” priorities when selecting an online tax program.

Here at PCMag, our top-rated tax software for 2019 is H&R Block Deluxe; it’s our Editors’ Choice thanks to its ease of use, taxpayer guidance, and more. Other high-rated services for 2019 include Intuit TurboTax Deluxe, and TaxAct Deluxe Plus.

“H&R Block, though, has improved its website in numerous ways since last year,” reviewer Kathy Yakal wrote. “It offers a more state-of-the-art user experience, with exceptionally accessible, understandable guidance. That support and guidance makes a complex process easy—or at least easier.”

Meanwhile, our tax survey also revealed that nearly half of online tax software users are worried about their sensitive files and personal information being compromised when e-filing. To protect your information, be sure to choose a reputable service, run a good antivirus program, update your operating system to the latest version, and consider using a password manager and VPN.



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