Home Jobs Ellen Hammett: BrewDog needs to be honest with itself about its ‘…

Ellen Hammett: BrewDog needs to be honest with itself about its ‘…

9
0
SHARE


BrewDog has boldly gone where no brand has gone before. It has, in its own words, ditched the mainstream, embraced the alternative and drawn a line in the sand. It has done what it has always done: the exact opposite of what convention and rules expect.

It’s only gone and launched the most honest ad you will ever see. Ever. Fact.

That must be true because BrewDog said so no less than four times in the press release that accompanied the campaign launch. And they definitely wouldn’t have put the subject line in capital letters if it genuinely wasn’t ‘THE MOST HONEST AD EVER’. Everyone knows capital letters mean business.

According to the press release, it is a message to people’s “growing cynicism” towards advertising, where brands make “outrageous promises to win your attention”. Especially within the beer category, which is filled with “lame jokes, generic casting and bullshit social scenarios”. (Obviously three things BrewDog is completely above and could never be accused of doing itself because it’s PUNK AF.)

But this, co-founder James Watt says, is what a BrewDog TV ad looks like. The word advert with a backing track. And you’d have thought the clue was in the name but BrewDog has somehow managed to not use a punk band to promote its Punk IPA.

Previous articleIn the Spotlight: MyBoard Lets Businesses Outsource Executive Tal…
Next article5G won’t solve ad-supported video’s playback issues…

LEAVE A REPLY