Foundations of Scale: How to Treat Each Native Ads Network Different for Setup and Optimisation
by Daniel Kampf (Lead Native Media Buyer, DFO Global)
It’s not one size fits all. With native ad buying, there’s definitely similar elements to have locked in for each traffic source when setting up your campaigns, launching, buying data, optimising, and scaling to the moon… but if you aren’t keeping in mind the elements Daniel is going to share with you to make sure you’re setting yourself up for success, then you’ve already failed. He’s going to cover what campaigns and networks work well with which sources, what placements you should block out, desktop versus mobile, and more.
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