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How to Create a Visual Content Marketing Strategy…

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This week, Dan and the Bees are exploring the world of visual content marketing, from infographics to video content, and discussing best practices, brand guidelines, KPIs, and more! Don’t miss it!

What we’re discussing
Creating a Visual Content Marketing Strategy
Why You Need a Visual Content Marketing Strategy
Burger Kings New Logo
Steps to Defining Your Visual Content Marketing Strategy
Death to Stock
Brand Guidelines
KPI’s
Visual Content Marketing Examples

Timestamps
0:17 – Intro
1:12 – What We’re Talking About: How To Create a Visual Content Marketing Strategy
2:15 – Visual Content Marketing Introduction
4:07 – Why You Need a Visual Content Marketing Strategy
6:42 – Burger King Reveals Simplified Logo as Part of the First Rebrand in 20 Years
8:53 – The Need for A Visual Content Marketing Strategy
9:52 – Define Your Visual Content Marketing Strategy: Do Research
13:01 –Define Your Visual Content Marketing Strategy: Lay Out a Strategy for Each Channel
15:22 – Define Your Visual Content Marketing Strategy: Create a Visual Language
17:00 – Death to Stock: A Platform for Authentic Stock Photos and Videos
19:04 – Define Your Visual Content Marketing Strategy: Test and Evaluate Your Visual Content
19:51 – Burger King Mood Board and Logo
24:57 – Define Your Brand Guidelines
29:09 – Define Your KPIs
31:09 – The Art of Attraction: Visual Content Marketing Checklist
33:13 – Visual Content Marketing Examples: Infographic
34:08 – Visual Content Marketing Examples: High-Quality Images
35:54 – Visual Content Marketing Examples: Memes
37:29 – Visual Content Marketing Examples: Quotes
40:37 – Visual Content Marketing Examples: Graphs & Charts
41:53 – Visual Content Marketing Examples: Conclusion
44:24 – Sign Off

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