A marketing strategy is a business’s overall game plan for reaching people and turning them into customers of the product or service that the business provides.
Marketing strategies have three important functions. Brand positioning is one of them, other two being the market segmentation and audience targeting.
In Brand Positioning, a marketer recognizes its core target audience segment. It places your brand in the minds of the audience in a particular way. It defines the brand and what it does for a customer. It defines what value it offers and what it stands for. In this way, customers slowly and steadily align these values or ideas with a particular brand and connect with it.
In this video, we explain what Brand Positioning exactly is and how it can help you formulate a marketing strategy that leaves an impression with your audience.
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Know more about the program in Strategic Digital Marketing from CJBS Executive Education & UpGrad:
Read more about Brand Positioning here: https://upgrad.com/blog/brand-positioning-a-focal-point-of-all-marketing-efforts/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM&utm_content=YouTube_Video_Marketing_Strategies_3
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