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McDonald’s, Facebook, Walkers: 5 things that mattered this week a…

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McDonald's ceo leaving

McDonald’s fires CEO over consensual relationship

McDonald’s CEO Steve Easterbrook was fired for a “consensual relationship” with a colleague this week.

The questions around whether this is what a post #MeToo world looks like are largely inapplicable, after all McDonald’s is adamant the relationship was consensual and no one will or should know the details of the relationship. However, those concerned about the future for men should ask McDonald’s thousands of franchise employees if their sexual harassment cases have been dealt with in the same way.

Whatever your opinion on the circumstances, Easterbrook is a powerhouse having worked his way up the ranks since 1992 – with a brief stint at Pizza Express and Wagamama – and as CEO for the past few years, he has turned the profits fortunes around.

His Velocity Growth Plan is in full swing seeing the fast food chain on a mission to become the tech driver for the service industry. However, his successor, former McDonald’s USA president Chris Kempczinski, has promised not to diverge from Easterbrook’s clear plan, much to analysts’ delight. Instead, he has vowed to stay the course but it will be interesting to see how long he waits before deciding to make his own stamp on the company.

READ MORE: McDonald’s CEO Steve Easterbrook fired after dating employee

Facebook introduces FACEBOOK

facebook company logoFacebook made waves this week with the introduction of its FACEBOOK corporate branding, a move aimed at uniting its family of apps and making it clearer which platforms and services it owns.

Within minutes of its launch, Twitter had rounded on the new logo, calling it “like Facebook but shoutier” and questioning Facebook’s (or FACEBOOK’s) emphasis on branding at a time when its business is under attack from a number of angles.

There can be little doubt Facebook the company needed to distance itself from Facebook the social network. The corporate brand remains strong, despite the litany of privacy issues at the social network over the past couple of years.

Reminding people it is also the company behind Instagram and WhatsApp is likely to bolster that perception among consumers at least (although whether it might have a detrimental impact on the WhatsApp and Instagram apps remains to be seen).

However, Facebook cannot dodge the fact it is facing credible threats from regulators and governments. Calls are mounting for at the minimum tighter restrictions and, in the worst outcome, a breakup of the company.

A new logo is unlikely to be enough to stop the critics.

READ MORE: Facebook’s new corporate branding aims to bring its family of apps closer together

All I Want for Christmas is… Walkers

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