From an internal hosting site to social media, the right video distribution strategy will help your content stand out.
0:18 – Third party video hosting
0:57 – Social media is your friend
1:17 – YouTube is your best friend
1:49 – YouTube + optimization = success
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When marketing with video, distribution is serious business.There are hundreds of ways of sharing your video depending on the type of content and the goals of your campaign.
Many companies utilize third-party hosts to keep their video only on their own website. That’s safe, but this won’t garner new views. The people you want to reach probably won’t even know it’s there unless you promote it on other channels.
Now there are pros to these hosts, whether it’s having more or less user feedback, data for analytics, or just user-friendliness, platforms like Wistia, Brightcove, and Vidyard each have their own unique recipes which means one may work great for you, but they may also be the wrong recipe for your specific needs.
Oh, ugh, strawberry! So, you could also choose social media to get straight to the masses.
Now I’m not talking about some bland email campaign, I’m talking crème de la crème – Twitter, Instagram, Vine.
However, the possibilities are endless and they change every day. So, unless you have a dedicated social media staff, this may not be the best option for you.
YouTube is the second-largest search engine in the world. So, if you care about awareness, and you should, YouTube may be your best bet for reaching eyeballs.
Now, while it’s free, and home to millions of hilarious prank, pet, and parody videos, it won’t necessarily lead your video to more of your content or business opportunities. It can also be seen as a vast depository of forgotten videos, lost in a sea of similar content, including competitors, who can pop up right next to you in that pesky “related search” video tab.
That said, some strategic optimization and a well-managed YouTube channel can be an incredible way to guide targeted leads directly to you, if you know what you’re doing.
When it comes to video marketing and distribution, give yourself some time and compare platforms for your video. Otherwise, you may end up with killer content that no one ever sees and if your boss or colleagues care as much as they should, well, you’ll have some ‘splaining to do.