Home Videos What is a Persona in Digital Marketing? | Springboard Digital…

What is a Persona in Digital Marketing? | Springboard Digital…


In digital marketing, a persona is simply a target audience you want to reach. Creating a persona is important to ensure you have a clear demographic in mind when you’re promoting your business, product or service online – they guide your digital strategy and content creation. Watch this video to learn the basics in less than 40 seconds!

For a more in-depth explanation of digital marketing, watch our full-length video here: https://youtu.be/cFyn5usApjI

Check out our digital marketing blog for more tips and tricks!


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Our expert team can quickly work out exactly what your business needs and action it for you at the lowest possible cost and highest possible quality. Our core services include Pay Per Click (PPC), Search Engine Optimisation (SEO) and Social Media Marketing (SMM). Interested in getting more out of your digital presense? Contact us today!

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